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Can-Aqua Group acquires Icon Agency, leveraging synergies to serve markets across Canada

– A strategic partnership grounded in shared values  

Icon Agency and Can Aqua International

Icon Agency, a manufacturing agent based in Alberta and British Columbia, is joining the Can-Aqua Group, a Canadian leader in the representation and distribution of building mechanical products. This acquisition allows the two companies to provide the same high standard of service and expertise on which they shaped their respective reputations to customers across Canada.

”Joining the Can-Aqua Group ensures a bright future for the businesses we have built. This is a strategic collaboration that allows us to continue to generate lasting value for our partners and customers.” – Dan Cramer, Director

A strategic partnership grounded in shared values

”This partnership celebrates the values we have in common. As we enact our vision at a pan-Canadian scale, we remain focused on highlighting the strengths that have precipitated our success, as well as on continuous improvement as we grow.” – Philippe Beaudoin, Copresident

Under the terms of the agreement, Can-Aqua Group is acquiring majority shares in the company, while the members of Icon Agency’s leadership team will remain partners and retain their respective roles in the company. Icon Agency will continue to operate under its own name.

Each company brings to the table a highly experienced team, longstanding relationships, and a wealth of technical knowledge. They are both recognized in the industry for their exceptional service, local inventory, comprehensive solutions, and proven ability to create value.

Can-Aqua International and Icon Agency affirm their mutual commitment to the successful approach that has made this partnership possible, centring service, quality, expertise, and people. They look forward to integrating their strengths and resources to better serve their growing market.

Can-Aqua International, established in 1971, operates across Quebec, Eastern Ontario, the remainder of Ontario (through Cardinal Sales), Manitoba and Saskatchewan. The company also partners with Trilex to provide a broader range of solutions for customers in the commercial plumbing and the hydronic heating sectors.

Icon Agency was founded in 2008 and has since forged a strong presence throughout Alberta and British Columbia.

For information:

Isabelle Auclair, Director, Marketing and Human Resources.