(Cardinal Sales) Specification Specialist

Specification Specialist – Full-Time | Permanent Position
About Cardinal
Cardinal is a leading manufacturers’ representative specializing in the specification, sales, and distribution of commercial plumbing and mechanical products. Founded in 2006, we have proudly served the building mechanical industry for 20 years.
Our success is built on understanding our customers’ needs and developing long-term relationships based on trust. We provide personalized service through our experienced technical sales team, in-house specification department, product training programs, and local warehouse network.
Position Overview
Cardinal is looking for a driven and customer-focused Specification Specialist to manage and grow our business across the GTA. Reporting to the Specification Director, you will be responsible for maintaining existing customer relationships while developing new business opportunities throughout your territory.
Key Responsibilities
- Build and maintain strong relationships with existing customers while identifying and developing new business opportunities.
- Develop product specifications with consulting engineering firms.
- Grow sales within the plumbing market, including engineers, architects and institutional customers.
- Attend industry events, trade shows, networking functions, and marketing activities to promote Cardinal and the manufacturers we represent.
- Deliver product presentations and technical training sessions to engineers and architects.
- Develop and execute a proactive sales strategy, including pipeline management and territory planning.
- Work closely with the management team to review sales activities, customer opportunities, and territory performance.
- Prospect new accounts using innovative sales and business development strategies.
- Commit to continuous learning by participating in technical training to remain up to date on industry codes, standards, regulations, and the technical specifications of the manufacturers and products we represent.
- Promote our manufacturers’ products through our distribution network while identifying project opportunities.
- Achieve and exceed annual sales targets.
- Manage multiple customer interactions, including phone calls, emails, referrals, and in-person meetings.
Qualifications
- 3–5 years of experience in outside sales, business development, B2B sales, account management, or consultative selling.
- Postsecondary education (college diploma or university degree).
- Self-motivated, goal-oriented, and driven to exceed performance objectives.
- Strong communication, presentation, and relationship-building skills.
- Professional, organized, dependable, and detail-oriented.
- Strategic thinker with strong problem-solving skills and a proactive approach.
- Ability to work independently while contributing effectively as part of a collaborative team.
- Proficiency with Microsoft Office (Outlook, Excel, Word, PowerPoint).
- Experience in the plumbing, HVAC, or mechanical construction industry is an asset.
- Excellent written and verbal communication skills with the ability to tailor presentations to customer needs.
If you’re passionate about building relationships, growing a territory, and representing industry-leading manufacturers, we’d love to hear from you.
Join the Cardinal team and help shape the future of commercial plumbing solutions across Toronto.
To learn more about our company, visit our website
To apply, please complete the form below.